February 14, 2009

SPATIAL FACIAL

Posted at 4:28 pm on Saturday the 14th
Filed under: General

The anonymity of the crowd: A quaint concept.

If it is not invasive and not an unauthorized taking and use for profit of proprietary information (your face, fercorn’s sake), then there is no valid reason to hide the damn cameras, is there?

Watch an advertisement on a video screen in a mall, health club or grocery store and there’s a slim - but growing - chance the ad is watching you too.

Small cameras can now be embedded in the screen or hidden around it, tracking who looks at the screen and for how long. The makers of the tracking systems say the software can determine the viewer’s gender, approximate age range and, in some cases, ethnicity - and can change the ads accordingly.

That could mean razor ads for men, cosmetics ads for women and video-game ads for teens. Source

Not to mention that claims that the data is “not stored” doesn’t preclude that the data can and may be stored, tracked and/or sold.

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